Digital marketing and using digital tools in youth work

We are surrounded by digital marketing. Digital marketing campaigns are displayed on our computers, smartphones, tablets, or other digital devices. Digital marketing can appear in various formats, such as social media posts, display ads, online videos, search engine marketing, and sponsored social media ads.
 
This online course addresses the need for youth work to be competitive in providing educational services. Course is developed as part of the project “Learning in Youth Work of 21st century”. As the whole project covers the idea of adapting youth work to the online environment and providing youth work organisations and youth workers with practical tools that can be used for developing or adapting educational activities to the online environment, it’s important to provide unique tools that can help organisations and individuals to engage with as many young people as their budgets and other conditions are allowing.
 
This course covers various aspects of digital marketing and its application in youth work. Course is structured to provide theoretical and practical insights, with modules covering topics of different types of digital marketing, strategies for content development, campaign planning, and the use of visuals and photography.