2. European frameworks – AVMSD in practice

In a world where young people grow up with constant access to video content – from streaming platforms to social media – protecting their rights and well-being is more important than ever. This module introduces you to the key European framework that governs audiovisual content, explores how different countries bring these rules to life, and shows you how to turn policy into action.

You’ll learn:

• What the Audiovisual Media Services Directive (AVMSD) is and how it protects youth online
• How partner countries implement good practices in regulation, education, and inclusion
• How to create clear, engaging advocacy messages that translate legal language into meaningful public action

This module empowers you to understand the system, recognise your role, and advocate for safer, more inclusive digital environments for young people.