1. Your Digital Brand & Online Presence

This module introduces young creatives to the concept of a digital brand and shows them how to build a visible, professional online presence from scratch. It addresses the most widely reported skill gap in the DigiCreate D3.1 needs assessment: young people can create content, but they struggle to make their work visible, reach audiences, and present themselves professionally online.

The course is designed for self-directed learners. No prior marketing knowledge is assumed. All tools recommended are free or have a free tier.

Learning Objectives

By the end of this module, learners will be able to:

• Apply basic consistency principles to their visual identity and content presence.
• Define what a digital brand is and explain why it matters for creative professionals.
• Identify the most relevant platforms for their specific creative field and goals.
• Build or improve a basic portfolio or online profile using free tools.
• Write a clear, compelling bio and creative positioning statement.