What is this course about?
Young creatives today face a paradox: they have more tools available than ever before, but less structured guidance on how to use them strategically. They can design, film, and record — but struggle to make their work visible, reach the right audiences, price their services fairly, or sustain a freelance practice over time.
This online course was developed as part of the DigiCreate project (Intercultural Digital Dialogue and Networking in Cultural and Creative Industries for Young People), an Erasmus+ Virtual Exchange initiative bringing together young creatives from Germany, Spain, Portugal, Serbia, Montenegro, and Bosnia and Herzegovina. The course responds to a needs assessment conducted across all six partner countries, which identified digital marketing, AI literacy, analytics, and entrepreneurial skills as the most critical gaps facing young people in the CCI sector today.
The course provides both practical skills and strategic frameworks to help young creatives build a sustainable, visible, and professionally grounded creative practice — whether they are freelancers, students, or early-career professionals.
Structured as an interactive and youth-friendly online learning experience, the course includes:
- Modules on digital branding, social media strategy, analytics, AI tools, and freelance practice
- Practical exercises, scenario-based activities, and real-world examples drawn from the CCI sector
- Knowledge checks and quizzes to reinforce learning
- Step-by-step guidance on digital marketing and online promotion using free and accessible tools
Through this course, learners will gain the confidence and competence to present their creative work professionally online, reach and grow their audience, understand and act on analytics data, integrate AI tools responsibly into their workflow, and manage freelance projects from pitch to payment.
Requirements:
Internet access
Basic level of English
Target audience:
Young people aged 18-30 active in or aspiring to work in the Cultural and Creative Industries
Freelancers, students, and early-career creative professionals
Youth workers and educators supporting young people in the CCI sector
How to learn:
The course is available to all users, with no need for registration. This course is free of charge.
If you want to keep track of your learning progress, please register on the platform by clicking the “Register” button in the top right corner of your screen. Once registered, please click “Start course”. Total course duration is approximately 5-6 hours. For more info, check the FAQ: https://lab.learning-library.net/faqs/
For users opting into registration: if you are experiencing issues with logging into your profile after successful registration, please use the Login option at the top right corner of the website.
Have questions or want to connect with fellow creatives?
Before posting a question, check whether it has already been answered by the DigiCreate community:
- Community Forum: https://digicreate-empower.eu/forum/
- Community Wall: https://digicreate-empower.eu/community-wall/
To participate, register on the DigiCreate platform at digicreate-empower.eu.
Once registered, you can ask questions, share your work, and connect with peers and mentors from all six partner countries.
Important
DON’T FORGET TO CLICK ON “MARK COMPLETE” AFTER FINALISING THE LESSON WITHIN THE COURSE
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International.
